My new favourite mascara: L’Oréal Paris Voluminous Butterfly

L'Oréal Paris Voluminous Butterfly mascara 1

DECEMBER 2015 UPDATE

I recently bought the waterproof version of this mascara and LOVE it. The brush really does take some getting used to but the results are worth it for those of us with sparse or thin eyelashes. I was in the market for a waterproof mascara and originally bought Clinique’s High Impact Waterproof mascara but ended up returning it because it made me look as though I only had about five eyelashes.


I’ve lost count of the amount of mascaras I’ve loved.

It’s one of those products that (like foundation) I’m always searching for.

I’ll find one that looks good but is hard to take off, hard to apply, flakes, smudges under my eyes or is too expensive.

In a fit of mascara indulgence a few months ago, I bought a handful of drugstore brands including L’Oréal Paris Voluminous Butterfly. On a bit of a whim really. Beautypedia said fairly decent things about it so I figured I’d try it.

It sat in my little mascara pot for ages. I’d use it occasionally but it wasn’t my ‘go to’ mascara.

I found it hard to apply because of its weird brush – which is a bit like a rubbery 3D comb. I even poked myself in the eyeball a couple of times.

L'Oréal Paris Voluminous Butterfly mascara 3

Not wishing to blind myself in the name of beauty, I didn’t use it much.

Then I went to a wedding in September and had to do my makeup in a hurry and ended up using this Butterfly stuff. During the handful of times I’d used it before, I noticed it stays fairly clean looking after I’d applied it. It doesn’t smudge under my eyes and I can create quite dramatic lashes with it.

I also wanted to wash it off easily at the end of the night (and this one ticks all those boxes).

I haven’t used another mascara since then.

L'Oréal Paris Voluminous Butterfly mascara 2

The brush definitely takes some getting used to. It has a side with short bristles and a side with longer bristles. I start by getting the short side right up against my lashes and eyelid and I keep combing and wiggling a bit from side to side. I finish by combing with the longer bristles.

This mascara is easy to fuck up but once I got the hang of it, I have to say it’s one of the best drugstore mascaras I’ve used.

The Beautypedia review nails it really:

What this mascara does do well is distribute itself evenly on hard-to-reach lashes. It also provides noticeable length as well as some curl, and the extra bristles easily sweep through any clumps that might develop from layering.

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